Wash free "rescue" hand sanitizer market

This year, with the raging of the new coronavirus pneumonia in the country, strong brands represented by Willows have made every effort to occupy the hand sanitizer market, and many following brands have taken advantage of the opportunity to attack, and the scale of China's hand sanitizer market has unprecedented expansion, and the market map has been completely rewritten。

In a limited market, there are many brands competing。Brands such as Blue Moon, Willis, and Safeguard are located in the first-line camp, while local brands around the country have also launched hand sanitizer to get a share of the action。

In October last year, at the Hong Kong premiere of the micro film sponsored by Willis, a large portable hand sanitizer。This is not the first time that Willis has launched such a campaign, it has also teamed up with McDonald's to distribute hand sanitizer in a high-profile nationwide campaign。Dettol, Valex's main competitor, is also competing with portable hand sanitizer。With brands such as Kami, Valex, Blue Moon, Dettol, Skin, Kimberly-Clark, and Kleenex entering the hand sanitizer market, competition is intensifying。

The move of these enterprises to enter the washless market highlights the huge development potential of the washless market from the side。Do a survey on hand sanitizer, found that hand sanitizer as a new thing, although the current use is relatively low, but 94.Nine percent of respondents said they were interested in hand sanitizer。When asked about the need for hand sanitizer in public places, 86.One percent said yes。The survey found that there are 79 percent in daily life.One percent of people are often bothered by dirty hands。In the fast-paced era, the convenience of consumers is an important magic weapon to win in the competition。Recently, CCTV media reported that cheap and inferior hand sanitizer in public places has a large number of bacteria exceeding the standard news, which also makes consumers more favored to bring their own hand sanitizer。